Cox Automotive Forecast: Auto Sales to Drop 24.2% in First Half of 2020 - PRNewswire

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ATLANTA, June 26, 2020 /PRNewswire/ -- The COVID virus and the resulting economic recession continue to negatively impact the auto industry, but June is expected to be another small step "back to normal." According to a forecast released today by Cox Automotive, the seasonally adjusted annual rate (SAAR) of auto sales in June will finish at 12.6 million, down significantly from last year's 17.2 million pace, but up from May's 12.2 million level. Sales volume in June is expected to be down by 30% compared to last year.

While sales volume in the first half of 2020 is forecast to drop 24.2% compared to the same period in 2019, there are signs that auto sales continue to track in a positive direction, although the pace of recovery is expected to slow in June and the weeks ahead as a number of factors may keep buyers away.

According to Cox Automotive Senior Economist Charlie Chesbrough: "The auto market will have some major obstacles over the summer that will slow the V-shaped rebound we had all hoped for. Available inventory is likely becoming a drag on sales, and some pull-ahead demand may have occurred in previous months as a result of all the aggressive 0% financing offers, particularly those directed at pickup buyers."

This current crisis is unique for many reasons. In previous recessions, demand falls while factories continue to operate, resulting in an over-supply of vehicles. This generally leads to large incentives from OEMs in order to drive demand from lower prices. However, during this crisis, factories shut down at the same time that consumers pulled back. As states began to reopen, buyers started coming back to the market – more quickly than many had anticipated – but factories have struggled to get back to pre-COVID levels.

Inventory levels, as a result, have been drawn down and in many markets there's limited supply. This may mean buyers will not find the products they want in the right color or trim package. Some will buy anyway, but many will decide to wait or buy somewhere else. This supply constrain will likely hold back the recovery pace through the summer or until factories, supply chains and dealerships can all get themselves back to normal when it comes to available inventory.

Further, recent research by Cox Automotive notes that approximately one-third of purchase intenders in mid-June were indicating they'd delay their purchases, driven by general uncertainty in the market, civil unrest and continued unemployment concerns. That means fewer shoppers, fewer buyers and, as Cox Automotive Chief Economist Jonathan Smoke noted in a presentation this week, the industry is facing the potential for a "Cruel Summer" for automotive sales. The recent increase in COVID-19 cases in large states including California, Florida and Texas is a particular concern for the industry.

June 2020 Sales Forecast Highlights

New light-vehicle sales are forecast to fall to 1,070,000 units, down nearly 30% compared to June 2019. Sales are expected to fall 40,000 units or nearly 4% compared to last month.
The SAAR in June 2020 is estimated to be 12.6 million, far below last year's 17.2 million level, but an improvement from last month's 12.2 million pace.

June 2020 Forecast

	Sales Forecast¹
	June 2019	June 2020	YOY%	Q2 2019	Q2 2020	QOQ%	H1 2019	H1 2020	First- Half%
GM	253,000*	175,000	-31.0%	744,316	488,774	-34.3%	1,409,321	1,105,206	-21.6%
Ford	218,000*	150,000	-31.4%	644,498	424,366	-34.2%	1,231,454	938,980	-23.8%
Toyota	202,352	155,000	-23.4%	608,392	404,749	-33.5%	1,152,108	900,496	-21.8%
FCA	206,000*	135,000	-34.5%	597,685	362,291	-39.4%	1,096,040	809,059	-26.2%
Honda	135,901	110,000	-19.1%	407,208	288,728	-29.1%	776,995	587,513	-24.4%
Hyundai Kia	122,507	105,000	-14.3%	359,413	276,265	-23.1%	648,111	549,040	-15.3%
Nissan	123,504	70,000	-43.3%	351,185	181,352	-48.4%	717,036	438,958	-38.8%
Subaru	61,512	50,000	-18.7%	182,772	132,608	-27.4%	339,526	263,199	-22.5%
VW	56,339	40,000	-29.0%	167,294	109,831	-34.3%	316,305	238,267	-24.7%
Mazda	22,828	20,000	-12.4%	67,722	55,873	-17.5%	138,555	123,543	-10.8%
Daimler	29,275	18,000	-38.5%	85,039	50,236	-40.9%	163,917	119,006	-27.4%
BMW	34,862	17,000	-51.2%	91,230	45,208	-50.4%	174,023	109,900	-36.8%
Tesla	25,700	10,000	-61.1%	53,975	24,350	-54.9%	83,875	80,550	-4.0%
Mitsubishi	12,317	4,000	-67.5%	29,030	10,902	-62.4%	71,100	46,465	-34.6%
Tata	8,485	5,000	-41.1%	27,155	15,272	-43.8%	62,405	44,604	-28.5%
Volvo	9,934	6,000	-39.6%	28,062	18,866	-32.8%	50,120	38,351	-23.5%
Grand Total²	1,523,786	1,070,000	-29.8%	4,444,976	2,889,671	-35.0%	8,430,891	6,393,137	-24.2%

¹ June 2020 Cox Automotive Industry Insights Forecast; all historical data from OEM sales announcements

² Total includes brands not shown

^* GM and Ford monthly sales are estimated

	Sales Forecast¹					Market Share
Segment	Jun-20	Jun-19	May-20	YOY%	MOM%	Jun-20	May-20	MOM
Mid-Size SUV/Crossover	180,000	229,583	195,459	-21.6%	-7.9%	16.8%	17.6%	-0.8%
Full-Size Pickup Truck	170,000	227,748	183,148	-25.4%	-7.2%	15.9%	16.5%	-0.6%
Compact Car	85,000	142,778	87,051	-40.5%	-2.4%	7.9%	7.8%	0.1%
Mid-Size Car	75,000	123,037	74,425	-39.0%	0.8%	7.0%	6.7%	0.3%
Compact SUV/Crossover	60,000	73,482	70,084	-18.3%	-14.4%	5.6%	6.3%	-0.7%
Grand Total²	1,070,000	1,523,786	1,110,609	-29.8%	-3.7%

¹ Cox Automotive Industry Insights data

² Total includes segments not shown

All percentages are based on raw volume, not daily selling rate.

About Cox Automotive
Cox Automotive Inc. makes buying, selling, owning and using cars easier for everyone. The global company's 34,000-plus team members and family of brands, including Autotrader^®, Clutch Technologies, Dealer.com^®, Dealertrack^®, Kelley Blue Book^®, Manheim^®, NextGear Capital^®, VinSolutions^®, vAuto^® and Xtime^®,are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five countries and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues of $21 billion. www.coxautoinc.com