Fast forward to April. We're on the eve of drafting the future face of the franchise, Joe Burrow, and I am sweating bullets. This is the first opportunity that our content team has to shine and, admittedly, I was nervous to see how Who Dey Nation would receive it. So, if you're wondering if I read the comments section, I do. In that single night, we garnered more impressions and engagements than any other day in the history of Bengals social. By the end of the weekend, we had over 34 million impressions across all platforms.
That was just the beginning...
Then came our schedule release (another stay-at-home production), a no-fan training camp, and eventually the 2020 NFL season. For as chaotic and extraordinary 2020 was, we are now approaching the finish line. In that time, we've created what I think is a digital space that our fans can look forward to visiting and be proud of. Since the start of September we've had over 300 millions impressions, we've added over 100k followers (welcome newcomers) and have consistently had one of the highest engagement rates in the NFL. I credit these achievements to our extremely talented content team and the Brown/Blackburn family trusting me to bring it all together.
"machine" - Google News
December 31, 2020 at 07:01PM
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Memes, Dreams, and the Bengals Content Machine: A 2020 Recap and Looking Forward to the New Year - Bengals.com
"machine" - Google News
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