The dealership's build-out at 1052 Boston Post Road near Athenian Diner III, was mostly complete as of this week. Yet a lengthy to-do list remains, said Chuck Dortenzio, director of operations of Genesis of Milford. A glass shortage — and Mother Nature — were the biggest impediments to the construction project, he said.
"Every time we had something weather-critical to do on this project, it rained," Dortenzio said. "It just totally screws with schedules. This is a massive project ... We should be open to the public late winter. We are hoping sometime in January, early February, but probably in late January."
The dealership is part of a nationwide, six-year-old effort by Genesis, the luxury car division of South Korean automaker Hyundai, to compete with high-end competitors such as Lexus, BMW and Mercedes-Benz, according to an article from Motor Trend magazine.
The building reflects Genesis' lofty intentions. Its street sign is a large gray horizontally shaped pylon designed to look sleek and spare. Its approximately 20-foot-tall glass windows and aluminum accents are intended to conform to "son-nim," a Korean philosophy that honors customers with an airy, stress-free environment.
The Milford site seeks the same effect. The building has glass windows about 20 feet high around a 24,600-square-foot showroom and repair facility. It will feature a living-room-ish setting with soft chairs amid the showroom that will be bordered by tall glass walls — it looks like a giant glass box — to give customers that open-air atmosphere. Four indoor gardens will add to the Korean flair, Dortenzio said.
The Planning and Zoning Board approved the project in April, but it was hampered in August with delayed delivery of $1 million of storefront glass, which rose in cost, Dortenzio said, by about 40 percent. The building features glass windows about 20 feet high around a 24,600-square-foot showroom and repair facility. The cost of the glass drove the project's estimated cost up from $9 million, he said.
Besides the basic building and roof, the exterior stucco, utilities and aluminum storefront window framing are completed, as is the first layer of pavement and the planting of the island gardens within the parking lot, Dortenzio said.
The remaining work includes: installation of the large storefront windows; the tiling and sheetrocking of the garage and showroom; the planting of four gardens inside the building; the final paving of the parking lot; and the installation of the exterior cladding, the aluminum paneling that will wrap around the building. Nor have the garage doors been installed, Dortenzio said.
The work hasn't stopped Genesis from selling cars. Their vehicles will share space in the Hyundai dealership at 566 Bridgeport Ave. until the building is completed.
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Genesis auto dealership to open at former Howard Johnson in Milford - Milford Mirror
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